Meet the Owners

Welcome to Lloyd Feed & Trading Post – Where Tradition Meets the Open Road

We’re William and Cersten Lloyd — proud owners of Lloyd Feed & Trading Post, located right here in the heart of Texas in the small but mighty town of De Leon.

For us, the western way of life isn’t just a business — it’s in our blood. We’ve both grown up in the rodeo and ranching world, surrounded by the grit, heart, and hard work it takes to live and thrive in this industry. From long days in the saddle to weekends spent under arena lights, the western lifestyle has shaped who we are and how we serve our customers.

Why We Started Lloyd Feed & Trading Post

We know first-hand the importance of having the right gear — not just for competition, but for day-to-day life on the ranch. Quality tack, durable workwear, functional home goods, and reliable equipment aren’t luxuries in this life — they’re essentials.

That’s why we opened Lloyd Feed & Trading Post — to bring together a curated selection of products we trust, use, and stand behind. Whether you’re gearing up for the rodeo trail, outfitting your ranch, or adding a touch of western charm to your home, you’ll find it here.

What You’ll Find in Our Store

We’ve built our lineup with the same standards we live by — quality, authenticity, and a nod to the traditions that keep the western way alive. Our shelves and online shop include:

  • Tack & Equine Gear – Saddles, pads, bits, and more from brands we know and trust.

  • Western Apparel – From arena-ready shirts to ranch-worthy outerwear.

  • Home Décor – Rustic and western-inspired pieces to make any house feel like home.

  • Gifts & Goods – Unique finds for horse lovers, ranchers, and rodeo fans.

  • Feed & Supplies – Essentials for keeping your animals healthy and thriving.

Rooted in the Community

Being based in De Leon means we’re surrounded by good people who understand the value of a handshake, a hard day’s work, and a horse that’ll meet you at the gate. We’re proud to be a part of this community and to support the rodeo, ranching, and agricultural events that keep our traditions alive.

Visit Us Online

If you’re miles away, our online store brings the Trading Post to your doorstep. No matter where you are in the USA, we’re here to help you live, work, and ride in comfort and style.

From our family to yours — welcome to Lloyd Tack & Trading Post. We can’t wait to see where the trail takes us together.

Back to blog